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Read this: David Abraham: Channel 5 thinks its clever, but were still the No 1 - Features - TV Radio

Summary: David Abraham, chief executive of Channel 4 for the past 18 months, says he is not worried by the apparent resurgence of its rival Channel 5, owned by the maverick media mogul Richard Desmond. He sleeps easily at night, partly because he is convinced that Channel 4 is performing better than its critics suggest and partly because he doesn't accept the narrative that says Channel 5 is on the up, with profits soaring and a new, young audience arriving to watch Big Brother, a show his own channel made famous. Once an advertising executive himself, he told the key media agencies, who decide where to place the millions their clients spend on promoting goods and services, that they needed to put their cash with Channel 4 and not with Desmond's network or other commercial rivals. - link

David Abraham: Channel 5 thinks its clev…

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