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Read this: Freeview unveils £60m ad campaign to steal TV share - Marketing news - Marketing magazine

Summary: It will invest 18m over the next 12 months to support its fresh positioning based on the generosity of its offering. It will be supported in print and online through a partnership with IPC Media. Freeview, which claims it is used in 18m UK homes, has also launched an iPhone app that allows users to make themselves sound as if they have a helium-induced, high-pitched voice. - link

Freeview unveils £60m ad campaign to …

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