Read this: BBC - The Editors: Sponsored programmes on BBC World News
Summary: The Trust has concluded that 15 programmes broadcast in our weekend schedule breached the BBC's editorial or sponsorship guidelines. The programmes concerned were acquired by the channel at low or nominal cost, and around half of them were funded or partly funded by charities, non-governmental organisations NGOs or other similar groups. The Trust found breaches of guidelines in seven programmes relating to conflict of interest the promotion of a sponsor's activities the prohibition of sponsorship for current affairs programming and the way in which funding was credited to ensure transparency for viewers. - bbc.co.uk
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