Read this: Could the UK's original ITV kill Apple iTV brand? - Computer Business Review
Summary: Jason Stamper Published 01 December 2011 British broadcaster would have a strong case. Launched in 1955 to provide competition to the BBC, the broadcaster has certainly been using the three-letter acronym for long enough. The test of trademark infringement of course is whether the similarity is enough to cause customer confusion. - cbronline.com
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