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Read this: Freeview balloons hit 'Corrie' and 'Deal Or No Deal' sets - Media news - Media Week

Summary: It is the first time ITV and Channel 4 have allowed locations from any of their programmes to be used to promote another service or product and a spokesman from Freeview said it was to engage viewers with the Freeview brand. Media planning and buying was by WPP media agency MEC. The promotion brings to life the brand's new positioning based around the concept of generosity and highlights the quality of content that Freeview offers free from contracts and free from subscription. - mediaweek.co.uk

Read full article: mediaweek.co.uk link icon  Freeview balloons hit 'Corrie' and 'Deal…



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