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Read this: Comment: The fight to save local radio : Radio Today

Summary: Yes, lots has been said and written about whether Global have abandoned local radio in favour of national brands delivered locally but the fact remains that most of the licences in question covered sizeable TSAs in the first place. The coverage areas for the Telford, Shrewsbury and Kidderminster licences awarded by Ofcom and the Radio Authority before it, however, had adult populations of around 100,000 each, so even with a fairly decent 25 reach were only ever going to hit a relatively small number of people. By the end of this year, pushing 20 commercial radio licences will have been handed back to Ofcom in the space of just over five years. - radiotoday.co.uk

Read full article: radiotoday.co.uk link icon  Comment: The fight to save local radio …



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