Read this: Channel 5 ad take rises 28% - Media - The Guardian

Summary: Channel 5 has managed to increase its year-on-year TV advertising take by about 70m the broadcaster made about 280m in TV ad revenue in 2010 as a new sales strategy, strong programming and the return of some key advertisers fuelled huge growth this year. Desmond's deal to bring Big Brother to the channel a 20m multi-year agreement finally struck in March with the programme's producer Endemol has dramatically increased the advertiser-friendly audience of 16 to 34 year olds. The return of Aegis has flattered Channel 5's figures to an extent, but media agency sources that have analysed the impact estimate that it has accounted for less than 50 of the 70m increase this year. - guardian.co.uk

www.guardian.co.uk

Channel 5 ad take rises 28% - Media - Th…



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