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Read this: Will this be ITV's Christmas? - Media - The Guardian

Summary: ITV is pinning its hopes on Downton Abbey's Christmas special. People, programmes, channels and even whole broadcasters rise and fall on tides they appear only vaguely capable of affecting. The company talks with conviction about its five year plan to relieve its structural dependence on volatile advertising revenues by generating more profit from production and online. - link

Will this be ITV's Christmas? - Media - …

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