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Read this: YouGov releases consumer predictions for 2012 - Econsultancy

Summary: The main points suggest that connected TV will not be taken up with gusto just yet, smartphone users largely ignore advertising on mobiles, and that DAB digital radio hasnt quite lived up to the hype. Dan Brilot, media consulting director at YouGov, says that a main driver for adoption of smart TV in the future could be the increasing availability of content which is currently only available on broadcast television. Just over one third 36 of UK respondents aged 18-24 claimed that they would be encouraged to purchase a smart set if more of the TV content they normally watch was available on the internet. - econsultancy.com

Read full article: econsultancy.com link icon  YouGov releases consumer predictions for…



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