Read this: Will Robert Kyncl and YouTube Revolutionize Television? : The New Yorker
Summary: Kyncl holds a senior position at YouTube, which Google owns. He is the architect of the single largest cultural transformation in YouTubes seven-year history. People went from broad to narrow, he said, and we think they will continue to go that wayspend more and more time in the nichesbecause now the distribution landscape allows for more narrowness. Kyncl puts his whole body into his whiteboard performances, and you can almost see the champion skier he used to be. - newyorker.com
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