Read this: informitv - Zeebox gains Sky as a strategic investor
Summary: BSkyB has taken a 10 stake in Zeebox, just months after the launch of the social media platform. The deal will give Sky the exclusive rights in the United Kingdom to integrate the technology into its own mobile applications, starting with its Sky app. Sky Media will sell sponsorship and product placement around Zeetags that are automatically generated in response to programming. - informitv.com
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