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Read this: The industry speaks: what will 2012 mean for media? - Media news - Media Week

Summary: In TV, for example, they will increasingly want to find, watch and share TV/video experiences in ways that suit them. With good execution and the right marketing mix TV can make companies their fortunes as well in 2012 as ever before. As a result in 2012 we will continue to see TV stations grow as in 2011, particularly those that work hardest at creating value for advertisers through genuine collaboration and partnership. -

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