Read this: Reed Hastings interview: 'Everybody would welcome a rival to Sky' - Media - The Guardian
Summary: Not that the gently spoken Californian looks like a revolutionary but the company he helped found, Netflix, will change the nature of film and television. Spend five minutes using Netflix and it is obvious that all the things that were on DVD will soon be consumed this way press a button and video starts playing within a few seconds and the quality, if not high definition, matches standard definition down an ordinary broadband connection. Netflix dates back to 1998, when it was founded as a mail-order DVD business, but Hastings says the company always planned to get into digital distribution. - guardian.co.uk
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