Read this: informitv - KPMG survey shows awareness of streaming television
Summary: Research released by KPMG shows an increasing level of awareness of streamed television services in the United Kingdom. The BBC iPlayer was recognised by 90 of respondents, 68 of whom said they use it. General awareness of such services is remarkably high at 95, although that does not necessarily translate into usage, particularly when it comes to paying for services. - informitv.com
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