Read this: In TV we trust - In-Depth Analysis - Marketing Week
Summary: The box is the most trusted media channel when it comes to news content, but change is coming with the rise of smart TV, says a report. Consumers remain attached and engaged with television news bulletins, according to new research commissioned by Marketing Week. Indeed, 80 of consumers get news from TV, 57 consider it the most reliable news medium and 46 turn to their televisions first for breaking news, according to a study of 1,000 consumers by Lightspeed. - marketingweek.co.ukwww.marketingweek.co.ukIn TV we trust - In-Depth Analysis - Mar…
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