Read this: informitv - Connect TV brings broadband channels to Freeview
Summary: Bringing together broadcast and broadband it aims to offer viewers more choice and a traditional television experience with increased interactivity, without the need to buy new devices or change their viewing habits. Transactional services and subscription channels are an obvious application. Racing UK, currently available on cable and satellite, is about to launch on Freeview through the Connect TV platform, providing live coverage of horse racing for 20 a month. - informitv.com
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