Read this: Ariel - BBC in top five superbrands in the UK
Summary: The corporation was the highest-scoring UK organisation in the annual poll, with an index of 79.27 out of 100. Watch-maker Rolex topped the survey, followed by multi-national firms Coca-Cola, Google and Mercedes-Benz. This is the sixth year that the BBC appears in the top five in the poll of the UK's strongest brands, which has been running since 1995. - bbc.co.uk
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