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Read this: informitv - Channel 4 pulls plug on red button interactive advertising

Summary: A decade after the launch of digital television in the United Kingdom, Channel 4 is to end red button interactive advertising at the end of the year, saying that there has been a decline in demand. The channel ended interactivity associated with programmes three years ago. Theres no money in interactive advertising, apparently, but dont tell Google. - link

informitv - Channel 4 pulls plug on red …

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