Read this: informitv - Online video value has a long way to catch up
Summary: Although strategically vital, the value of online video still remains marginal compared to traditional television channels. ITV, the main commercial broadcaster in Britain, delivered a pre-tax profit of 398 million for 2011, up 24 on the previous year, on total revenues that increased just 4 at 2.14 billion. Only 1.6 of that total revenue was derived online. - informitv.cominformitv.cominformitv - Online video value has a lon…
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