
Read this: Channel 4 to launch 4seven catchup channel in the summer - Media - The Guardian

Summary: Channel 4 is forecasting that if the new channel gets the go ahead it will boost commercial impacts by about 7 to 10. Photograph Channel 4 Channel 4 has given the green light to a new TV channel, to be called 4seven, that will allow viewers to catch repeats of its most popular shows from this summer. The new channel, which has been developed under the code name Project Shuffle, will allow viewers who missed the first live broadcast of Channel 4's most popular shows the opportunity to catch up with them over the next seven nights. - guardian.co.uk
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