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Read this: Kangaroo is still a good proposition for advertisers - Brand Republic News - Brand Republic

Summary: It was - or is - meant to do for online TV services what Freeview did for mainstream TV channels aggregate them and make them more accessible to the public. However, he is moving on to lead Microsoft UK after just four months, seemingly disillusioned by the political difficulties in bringing three competitive broadcasters together to deliver Kangaroo. There is confusion about how it will work alongside the iPlayer and how Kangaroo will differ from that. -

Read full article: link icon  Kangaroo is still a good proposition for…

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