
Read this: C4 reveals thinking behind 4seven plan - News - Broadcast

Summary: 15 March, 2012 By Balihar Khalsa Channel 4 is to buy a Freeview slot for forthcoming repeats channel 4seven, which will be populated by its most popular shows but have the flexibility to air content that has stirred up discussion. It takes just 2 minutes and offers full, instant access to the Broadcast website along with a copy of the magazine delivered every week. - broadcastnow.co.uk
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