Read this: How will OTT affect traditional pay-TV providers? - Media network - guardian.co.uk
Summary: Netflix are going head to head with Virgin Medias FilmFlex service and Sky Movies. How will the advent of OTT affect traditional pay TV providers Rapid advancements in technology coupled with growing consumer demand and expectation are driving intense competition between new entrants and traditional TV platforms as they battle for the consumer's wallet. - guardian.co.uk
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