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Read this: I dont want to sound contentious, but....: And the Sony for best strapline goes to....

Summary: Let's be clear on a couple of points - firstly, most commercial music radio listeners tune in because of the music - absolutely every piece of research bears this out. If this country can produce 25-30 outstanding personality based music radio presenters, then most of them are going to end up working for the BBC networks because of the platform and prestige it gives them - not all, but most. The BBC also does not run adverts on its radio services, which gives them the scope to play 3 or 4 more records per hour than its commercial rivals - and still let its presenters express their personality within its output. -

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