Read this: Was ONdigital beaten fair and square, or undermined? - Media - The Guardian
Summary: It struggled for many reasons, some of its own making its channel reception was poor, its initial boxes were late, and the immediate reason for its demise was an overpriced 315m contract for the rights to second-tier Football League matches that few wanted to watch. Itsdigital competitor arrived in November, using the so-called terrestrial network of TV transmitters. In an era when most homes could watch just five channels, consumer demand for digital was immediate, with BSkyB signing up 100,000 digital subscribers in a month. - guardian.co.ukwww.guardian.co.ukWas ONdigital beaten fair and square, or…
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