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Read this: Marketing News: Amazon overtakes Google as most respected brand in UK - Marketing Week

Summary: The online retailer pushed Google, last year's winner, into second place, with the BBC coming third and Freeview in fourth place. Amazon scored a total of 60 points, compared with Google's 57 and the BBC's 52. The rankings are based on the average BrandIndex scores over the fourth quarter of 2007. - marketingweek.co.uk

Read full article: www.marketingweek.co.uk link icon  Marketing News: Amazon overtakes Google …



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