
Read this: Letters: The truth about Sky's free choice - Media - The Guardian

Summary: Sky buys its customers by buying their choices, by buying rights and companies so it controls how people can see the programmes previously free-to-air. There is a mass of programmes from the US channels it has bought, and films from their studios. Then Sky simply steps in and uses its financial might to outbid the terrestrial channels and take the programmes. - guardian.co.uk
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