Read this: Channel 4 chief upbeat despite main network's audience share dropping - Media - guardian.co.uk
Summary: David Abraham says Channel 4's 2011 figures have held up better than its rival terrestrial broadcasters. The flagship Channel 4 network had a 6.8 share of the audience in 2011, falling to 5.9 without its timeshifted offering, Channel 4 1. This was down from 7 in 2010 and its lowest since 1984, when it had a 6 share including Welsh-language channel, S4C. - guardian.co.ukRead full article: Channel 4 chief upbeat despite main netw…
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