
Read this: Does Blue Peter's CBBC move mean kids' television is being ghettoised? - Media - The Guardian

Summary: It said viewing of children's programmes on BBC1 was in long-term decline, with reach down more than 50 over the last five years. Children's shows including Blue Peter were shifted earlier in the schedule and audiences fell. We are always concerned about the marginalisation of children. - guardian.co.uk
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