Read this: informitv - Options for future commercial television licences
Summary: The public service broadcasting licence for ITV, the main commercial television channel in the United Kingdom, expires at the end of 2014. The communications regulator Ofcom has published options for the future of commercial public service television broadcasting, including the possibility of re-auctioning the licence. The key question is what value can be attributed to public service broadcasting over the following ten years. - informitv.com
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