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Read this: Video: Freeview looks to capitalise on summer of sport with new ad campaign - The Drum

Summary: Freeview has today launched a new advertising campaign urging the nation to watch the summer's sporting events on Freeview HD. Created by Leo Burnett, the ad uses the helium balloons from from previous Freeview campaigns to illustrate the immense amount of sport on screens this summer - including the Euros, Olympics and Wimbledon. There will also be point of sale literature placed in 2,000 retail stores across the country and experiential activity will take place in nine town centre locations across the UK during key sporting weekends. - link

Video: Freeview looks to capitalise on s…

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