Read this: DTG News: Retail advice improving in West Country
Summary: Eight out of ten shops in the West Country are now giving correct advice and explaining the switchover to digital television, according to new research released by Digital UK. The switchover organisation commissioned a panel of mystery shoppers to assess the state of readiness among retailers across the South West. The study found that, in the West Country versus previous research from May in brackets 80 up from 70 of staff accurately explained what switchover means for customers, 82 up from 67 of staff correctly explained the options for going digital and 90 up from 84 gave a correct switchover date. - dtg.org.uk
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