Read this: YouView: a marketer’s guide - News - Marketing Week

Summary: Marketing Week answers marketers questions on how they might leverage YouView following its consumer launch this month. YouView is an internet-connected TV service that consumers can access via a set-top box, priced at 299 and available from a variety of retailers from the end of July. Broadband partners BT and TalkTalk are set to announce pricing for their YouView-linked phone and broadband packages later this month. - marketingweek.co.uk