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Read this: Major YouView marketing push for autumn - News - Marketing Week

Summary: YouView is planning a major above the line marketing push this autumn, positioning the service as extraordinary TV for everyone. The service is being aimed at the 13 to 15 million people who are either Freeview customers or those who are not subscribed to a paid-for TV package. YouView chairman Lord Alan Sugar hopes it will replace the Freeview box. - link

Major YouView marketing push for autumn …

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