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Read this: Channel 4's 4seven attracts 45,000 viewers a night in first week - Media -

Summary: The most popular show on launch night was a repeat of the first episode of the new series Gordon Behind Bars which managed 150,000 viewers. The channel, which launched on 4 July, aims to give viewers the chance to catch repeats of Channel 4's most popular shows. A number of shows on the channel, which is available on satellite and cable services, will be selected on the basis of having created a critical buzz in newspapers as well as chatter on Twitter and Facebook. - link

Channel 4's 4seven attracts 45,000 viewe…

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