Read this: http://www.marketingmagazine.co.uk/channel/DigitalMedia/article/1140478/YouView-caught-trademark-wrangle-brand/
Summary: In May this year, the Intellectual Property Office sided with Total in certain, but not all, categories in its ruling on the application. YouView has been prevented from registering its brand as a trademark in categories including broadcasting communications transmission, broadcast and reception and other dissemination of audio, video, still and moving images television screen-based information broadcasting, and retrieval services and interactive broadcasting services. The IPO has allowed YouView to register its brand in some less relevant categories including mouse mats, computer, electronic and video games programmes, and the rental of radio and television broadcasting equipment. - marketingmagazine.co.ukwww.marketingmagazine.co.ukhttp://www.marketingmagazine.co.uk/chann…
Lots more recommendations to read at Trends - ukfree.tv.
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