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Read this: informitv - Olympic viewing plans reflect changing media usage

Summary: The Olympics has a track record of attracting a large number of television viewers. It is 64 years since the Olympics were last in London, the first time they were televised by the BBC. Over three quarters of adults in the United Kingdom say they will watch coverage of the London 2012 Olympics, although the final figure may be higher. - link

informitv - Olympic viewing plans reflec…

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