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Read this: Advertising picture at ITV set to be gloomier than forecast - Business News - Business - The Independent

Summary: Analysts have rushed to downgrade forecasts as it became apparent that many advertisers have decided to pull spending rather than compete with brands that are Olympic sponsors. Sky maintains that Now TV, which will offer movies for as little as 99p each, is a pro-active step to offer consumers more choice and it says it can absorb the extra cost of the Premier League rights through efficiencies. After freezing prices a year ago, Sky is expected to increase subscription costs for much of its near-10.5 million customer base this autumn. - link

Advertising picture at ITV set to be glo…

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