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Read this: ITV rebrands online catch-up TV service as ITV Player |Media |guardian.co.uk
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Summary: The decision follows ITV's first deal, with BT Vision, to make its catch-up programming available online through a third party. The rebrand will be promoted with a high-profile on-air campaign across ITV's channels launching on December 19. To contact the MediaGuardian news desk email editormediaguardian.co.uk or phone 020 7239 9857. - guardian.co.uk
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