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Read this: BBC - BBC Internet Blog: Olympics: Red Button

Summary: The Red Button service has reached a huge audience and I wanted to share some of the thinking that went into it. The existing service carriessix channels, but we needed to carry up to 24, via an interface that viewers would understand instantly. The Red Button app had to be an easy-to-use tool for those people - and add enough value that people would choose to use it even though the channels were available elsewhere. - link

BBC - BBC Internet Blog: Olympics: Red B…

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