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Read this: BSkyB told to withdraw misleading 'rent movies instantly' advert - Media - guardian.co.uk
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Summary: BSkyB was accused of exaggerating the speed with which films would be available to consumers using the Sky Store service. The telecoms company argued that BSkyB's claim misleadingly exaggerated the speed with which films would be available to consumers using the service. The advertising watchdog was not swayed by BSkyB's argument. - guardian.co.uk
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