Read this: BBC director general calls for more women's sport coverage - Media - guardian.co.uk
Summary: Entwistle, who started his job on Monday, said that the BBC could not compete with Sky to buy the rights to some sports but added that he believed there may be an opportunity tap into the growing interest in women's sport, where the cost of buying up the rights is likely to be lower. Entwistle added that he was keen to repeat the success of the live Olympic red button channels for other major sporting events, such as Wimbledon. I don't have a passion for creating tiny niche stuff that only incredibly small numbers of people see. - guardian.co.uk
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