Read this: Benedict Cumberbatch and Gary Barlow feature in £10m YouView push - Media - guardian.co.uk

Summary: The launch campaign will focus heavily on TV advertising. The scale of the marketing budget is pretty heavy from launch. A prime target for the campaign is the 10m-plus Freeview households that might be persuaded to upgrade to an enhanced TV service. - guardian.co.uk

www.guardian.co.uk

Benedict Cumberbatch and Gary Barlow fea…



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