Read this: http://www.campaignlive.co.uk/news/1152212/bt-plans-overhaul-pay-tv-brand/
Summary: However, sources close to BT insisted that no firm decision has been made on scrapping the brand itself. However, in June, BT captured a chunk of the Premier League football rights from the 2013/14 season in a move to boost subscriber numbers. BT will offer YouView to customers as part of broadband packages from next month, but the current generation of boxes do not allow the platform's partners or third parties to retail pay-TV. - campaignlive.co.ukwww.campaignlive.co.ukhttp://www.campaignlive.co.uk/news/11522…
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