Read this: informitv - BBC offers solution for fragmented market
Summary: The BBC has developed an abstraction layer to decouple its own applications from these underlying device complexities. The corporation is planning to make its TV Application Layer available to third parties to help stimulate the market for connected television applications. The BBC iPlayer, News and Sport apps are available on around 650 different connected television devices, from smart televisions and set-top boxes to media players and games consoles. - informitv.com
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