Read this: Lord Sugar details vision for the future of TV - The Drum
Summary: Speaking before an audience composed of some of the UKs leading marketers including Barclays, Nestle and Ford, Sugar claimed that the days of passively watching broadcast ads would soon be numbered as digital content rises to the fore. Sugar was in attendance on behalf of his Amscreen firm, the digital outdoor company which he owns. This has been at the forefront of changing patterns of behaviour as traditional ad revenues decline in the face of digital and out of home sectors. - thedrum.comwww.thedrum.comLord Sugar details vision for the future…
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