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Read this: http://www.mediauk.com/article/34355/rajar-q32012-the-digital-revolution-begins

Summary: Cab drivers saw their figures down by 20-40 store traffic in London fell, too, by 4.5 in central London. He then went to do a radio programme about it. The Olympic Games caused significant changes to the way we consumed media, too. Many stations report on half-yearly 'H' or even yearly 'Y' figures smoothing out any bounces or short-term Olympics-related dips. - mediauk.com

Read full article: www.mediauk.com link icon  http://www.mediauk.com/article/34355/raj…



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