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Read this: Freesat launches 'tongue-in-cheek' campaign - Archive - Marketing Week

Summary: TV ads will feature two tongue in cheek brand characters who will illustrate its new ltfree timegt service, which offers a backwards EPG with editorial recommendations for programmes from the past week and gives viewers easy access to on demand services. The ads form part of a multi-million pound marketing campaign that it hopes will help consumers reappraise how good a free TV service can be. Will Abbott, marketing and communications director at Freesat, says We set out to create a distinctive campaign that would both grab attention in a crowded market and explain the benefits ltfree timegt offers satellite viewers, in a simple and fun way. -

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