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Read this: Freeview launches ads to boost preference - News - Marketing Week

Summary: Freeview is set to launch a festive marketing campaign to promote its premium Freeview box in a bid to increase the amount of consumers that make an active choice for its services as it marks the completion of the digital switchover. A still from the opening scene of Freeviews Christmas ad. An ad campaign will continue to feature its helium balloon creative, which will be married together with upcoming Christmas programming and will also symbolise Freeview services such as the ability to pause, rewind and record live TV. - link

Freeview launches ads to boost preferenc…

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