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Read this: ITV launches major brand overhaul - Media - guardian.co.uk

Summary: New ITV brand will have 'colour picking' facility that will allow the logo to be branded with hues that 'flex with the mood' of programmes. The rebranding, to be introduced on air in January, will lead to the introduction of a chameleon-like logo that changes colour to match different programmes. ITV is to retire the ITV1 channel brand it introduced in August 2001. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  ITV launches major brand overhaul - Medi…



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